Services: branding, marketing.
Plynty is a retirement planning service that was branded to appeal to women in their 20s-30s. So we kept the branding playful, colorful, and optimistic (three words I wish applied to my finances!)
I was responsible for producing marketing materials, and making sure they continued the brand and massaging of Plynty. This included e-mail campaigns, graphics and images for the app and website, as well as social media branding.